Specialties for DTP and Graphic Design Jobs and Freelance Design
What kind of work comes to mind when you think of desktop publishing? Brochures? Business cards? Newsletters?
There are dozens more types of design projects that can be created in whole or in part with your computer and desktop publishing and graphics software. I've put those projects into 16 categories or groupings. Find your ideal specialty for desktop publishing and graphic design jobs or freelance work.
Use these descriptions, tips, plus pros and cons to help develop a niche or focus for your business, to expand your services, or to simply find new ways to use your computer for fun or profit.
16 Design Specialties
Annual Reports, Proposals
Business Forms
Catalogs, Menus, Product Lists
Collaterals (brochures, fliers, posters)
Crafts, Creative Printing
Identity Systems (logos, letterhead, business cards)
Marketing Materials (ads, direct mail)
Packaging
Periodicals (newsletters, newspapers, magazines)
Presentation Graphics
Publication Art (book jackets, cd inserts)
Publications (books, manuals)
Self-Publishing
Signage
Web Design, Electronic Publishing (web sites, multimedia, pdf)
Word Processing, Resumes
Your Assignment
After reading the description for each of these categories, make a list of the ones that most appeal to you, in which you have an interest in pursuing as part of your career goals for desktop publishing or graphic design jobs or a freelance design business.
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Additionally identify those areas in which you already have experience or skills that will enable you to do those types of projects without additional training. If specific software needs are mentioned, note whether or not you have the required software or other tools.
If you are currently starting or planning to start a desktop publishing business, this information will help in developing parts of your business and marketing plans including description of your business and marketing focus. It can also assist you in determining software and hardware needs and any additional training required in order to operate a successful business or pursue desktop publishing or graphic design jobs in the areas that most interest you.
